Twitter Analytics and how it can be used to track performance

To track and analyze the performance metrics of a Twitter account, Twitter is provides a free tool which is called as Twitter Analytics. That is also providing a valuable insights into the engagement levels, audience demographics, and reach of the Twitter account, that would be used to optimize the Twitter strategy. And also Twitter allow their users to monitor the success of their tweets, estimate the impact of Twitter campaign and identify trends.

Benefits of Twitter Analytics for businesses and individuals

If we use Twitter Analytics that will advantage both businesses and individuals in such ways. Twitter Analytics would make us able to measure the effectiveness of that social media marketing campaigns and we can identify the areas of improvement. For the businesses, it will help to discover audience demographics behavior patterns and interests, that will help you to tailor the content and messaging to better engage with the target audience. And as an individuals, Twitter Analytics will make us able to  grow our personal brand, and increase the online presence through understanding the content type which resonates with the followers and how to increase the reach.

Key metrics to track on Twitter Analytics

These are the some of key metrics which will be tracked on Twitter Analytics bellow:

  1. Impressions: It counts the impression when users see a tweet.
  2. Engagement: When users will interacts or engage with any tweet it will count that as an engagement, interactions such as  (e.g., likes, retweets, replies, clicks)
  3. Reach: when your tweet will be shown at the users feed  unique users will be counted as individual reach.
  4. Follower demographics: Twitter account's followers age, gender, location is the demographics
  5. Top performing tweets: tweets that get highest engagement rates
  6. Hashtag performance: the performance of a Twitter account's hashtags

Twitter Analytics to optimize your Twitter strategy 

Optimize the Twitter strategy through Twitter Analytics, follow the steps bellow:

  1. Set clear goals: Determine the objectives for using Twitter and set specific, determinate goals which will be tracked through Twitter Analytics.
  2. Monitor performance: To identify trends, frequently monitor the performance of tweets through Twitter Analytics, and track engagement levels, identify what type of content is sounding with your audience.
  3. Adjust your strategy: Through Twitter Analytics’ insights adjust twitter strategy appropriately. It can require different sort of content, modify the posting frequency, or targeting non-identical audience segments.
  4. Measure impact: Through Twitter Analytics you can calculate the impression of your Twitter strategy above time, and modify your access based on what is working perfect.

Accordingly, Twitter Analytics is a commanding tool that can avail businesses and individuals to track and optimize the Twitter strategy, and enhance the overall social media performance.